B2B Contracting, WebHotelier`s enhanced service, allows hotels to access new contracts and contracts with more than 18,500 travel agencies worldwide, while easily providing their net prices and availability online. One of the most important parts of a tourist season is the right time – for example, in mid-summer for major summer destinations – when tour operators start booking hotel rooms for the coming season. The reason is quite simple, and it`s about planning airplane seats for travelers. These places must be covered by a contract with the hotels. This means that hoteliers will now be faced with revenues throughout the year, not just the duration of the contract, in addition to the costs they have incurred, as the issue of the sale of rooms has been settled with one or two large contracts. Many tour operators – as well as many hoteliers – want contracts to be drawn and signed in their own forms. In this case, agreements should be thoroughly reviewed to avoid errors, and specific conditions should be carefully read and mutually accepted so that cooperation has a positive impact on both sides. In order to better understand the dynamism and aspirations of each tour operator regarding our hotel, we should first ask some key questions. These questions, in addition to the necessary and useful information on future cooperation, make a clear statement to the tour operator that the hotel is made up of people who have an in-depth knowledge of the industry. At the same time, they manage to strengthen the position of hoteliers against several requests from the other party.
However, it is a question of what hoteliers should do to ensure that the overall negotiations achieve the desired outcome. Let`s focus on this topic by presenting important advice and sound advice that hoteliers should take into account during negotiations: the sooner the hotel will provide the necessary information, the sooner the tour operator will put ownership on their systems and disseminate the information more efficiently. The information provided should be up-to-date, including data on general improvements to the hotel`s product, descriptions of changes in the previous period and everything the hotel offers its guests. In the past, we have seen some “aggressive” notions of tour operators, such as the well-known problem with the drachma. It would not be unreasonable for hoteliers to ask for a guarantee for their money. In negotiations and discussions with each tour operator, hotels should clarify the key elements related to their operation and the general context in which they generally develop their various cooperations. By specifying these points (for example. B cancellation conditions or additional services for their guests), hotels allow tour operators to better inform themselves about the case and adapt their suggestions accordingly.
It is a fact that the structure of tourism has changed and will change even more in the years to come. Tour operators have always been and will be very important players on the way to hotels and resorts, but the trend is now downward and many partnerships also involve risks of organizations that seem to be stable and reliable. The solution is unique for everyone and involves more work dispersion, more focus on the online part, which has caused the most important problems for tour operators, with an emphasis on marketing (online and offline) and concept design for each hotel. This does not mean that tour operators should be excluded, but it is important to ensure that the course of a hotel does not depend on the financial situation of one or more tour operators. At the same time, the loss of dependence on tour operators deprives them of the advantage of negotiating for lower prices. As simple as they may seem, these actions take time and are generally more complicated than expected.